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A "Land" is the organic and structured narrative of an area characterized by its own identity. The "Land" is thus a true Local Tourist Destination, providing visitors with all the information they need: what to see, what experiences to try, where to sleep, where to eat, what products to buy, what events not to miss... See an example: OltreLario.

To organically structure the narrative of one's territory and have a privileged access point in the Map of Wonders.

The network, the platform tools, the national App, the ability to "make critical mass" and capitalize on each individual promotional initiative for the benefit of the whole territory.