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Land and territorial marketing
What is a Land?
A “Land” is the organic and structured narration of a territory characterized by its own identity. A “Land” is therefore a true Local Tourist Destination, providing visitors with all the information they need: what to see, which experiences to try, where to stay, where to eat, which products to buy, which events not to miss… Go to this section to learn more about Lands.
Why create a Land?
To organically structure the narrative of one's territory and have a privileged access point in the Map of Wonders.
What are the advantages of creating a Land?
The network, the platform tools, the national App, the ability to "make critical mass" and capitalize on each individual promotional initiative for the benefit of the whole territory.
